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Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or someone in particular. Within a business entity, it can be someone in a management position who might try to regulate information during his interaction with other employees or even the general public.

This is done to display a favorable impression of the company, its vision, and its mission to the outside world.

Impression management is described as an effort that can be both conscious and subconscious. It happens because individuals are interested in changing the perception of other people regarding an event, a person or something. In business, this is a very effective strategy as it helps to enhance the brand image and boost sales figures.

The concept of impression management is used in both every day in personal life and professional life with friends, family members, colleagues, and peers. With the help of this process, the people try to align the perception of other individuals with their own goals and objectives.

Some typical behavior and tactics that people use to manipulate impressions are

  • Lying or gossiping
  • Intimidation
  • Flattery
  • Dressing
  • Conforming to social norms
  • Boasting
  • Self-promotion
  • Supplication

Human beings are inclined to manage impressions either subconsciously or in a conscious way so that they can place their best foot forward. This is so because everyone wants others to have a good impression and like them. It becomes necessary to control and monitor responses and the way a person authentically appears in front of others.

  • Self-awareness
  • Observe dignity and decorum
  • Be thoughtful
  • Have the courage
  • Control your emotions
  • Be positive

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